03 .FIFA World Cup - Bids 02 (England 2018 FIFA World Cup bid)

03 .FIFA World Cup - Bids 02 (England 2018 FIFA World Cup bid)

England 2018 FIFA World Cup bid

England's 2018–2022 World Cup Bid logo

England 2018 was the Football Association's unsuccessful bid for the right to host the 2018 FIFA World Cup. FIFA invited bidding countries to bid for either the 2018 or the 2022 finals, or both. The FA initially decided to bid for both, but with the withdrawal of all non-European bids for the 2018 event, this bid, and that of all other European bidding nations, were effectively disqualified from eligibility for the 2022 edition.

England's bid was managed by England 2018/2022 Bidding Nation Ltd. This company was established by The FA for the purpose of bringing the World Cup tournament to England for the first time since 1966. England attempted to host the 2006 FIFA World Cup but lost out to Germany. England hosted the 1966 FIFA World Cup
and had the campaign been successful, England would have become the sixth nation to host the World Cup for a second time. It won the right to host Euro '96. Andy Anson, England 2018 Chief Executive, called for humility with England's bid claiming they "must not fall victim to arrogance" and that lessons had been learned from the unsuccessful attempt to host the 2006 competition. Anson stated that "the tone of this campaign has to be different.

Bid team

The board of England 2018 was chaired by Lord Triesman, chairman of The FA, who has since resigned. He was joined by Geoffrey Thompson, vice president of FIFA; Lord Mawhinney, chairman of the Football League; Paul Elliott, who is the chairman of the Advisory Group to the bid; and Lord (Sebastian) Coe, who led London's successful bid for the 2012 Olympic Games and Paralympic Games, is chairman of LOCOG, and who took leave of absence from his role as chairman of the FIFA Ethics Committee to join the bid team. The chief executive of England 2018 was Andy Anson, formerly chief executive for Europe of the ATP, and previously commercial director of Manchester United.

The non-executive and subsidiary Advisory Group to the bid consisted of Karren Brady, former managing director of Birmingham City; Martin Sorrell, chief executive of WPP; David Gill, chief executive of Manchester United; the former Minister for Sport, Gerry Sutcliffe and Sir Keith Mills, deputy chairman of the London Organising Committee for the Olympic Games (LOCOG).

The bid had the support of Prince William, the FA's president. The vice presidents of England's 2018 bid team were David Beckham, England international and the country's second most capped player; John Barnes, a former England international; England manager Fabio Capello; Hope Powell, manager of the England women's team; Peter Kenyon, chief executive of Chelsea; Gordon Taylor, chief executive of the PFA; Terry Leahy, the chief executive of Tesco; and economist Nicholas Stern.

The England World Cup bid also received the assistance of Ronnie Flanagan as an advisor on safety and security.


Date Notes
15 January 2009 Applications formally invited
2 February 2009 Closing date for registering intention to bid
16 March 2009 Deadline to submit completed bid registration forms
14 May 2010 Deadline for submission of full details of bid
23–26 August 2010 Inspection committee visited England
2 December 2010 FIFA appointed hosts for 2018 and 2022 World Cups

The FA announced its intention to bid on 31 October 2007, and the Bid Registration Form was issued to FIFA's headquarters in Zurich on 17 March 2009. Detailed applications needed to be submitted to FIFA by December 2009, with the final submission of full details of the bid being sent by 14 May 2010. The host countries of the 2018 and 2022 World Cup tournaments were announced in December 2010.

England's bid was officially presented for the first time on 18 May 2009 by Adrian Chiles in the Bobby Moore Room at Wembley Stadium. England players from past and present including Wayne Rooney and Sir Bobby Charlton gave their support with Prime Minister Gordon Brown, along with the support of Conservative Party leader David Cameron and Liberal Democrats leader Nick Clegg. The presentation also received an endorsement from West Ham's Italian manager Gianfranco Zola and he believed that England 'would be a great place to play a World Cup'. After the presentation, the bid team spoke with representatives from each of the fifteen potential host cities.


One host city may have two designated World Cup stadiums though all others may have only one stadium in use. However, England's bid can contain more than one city with two stadiums or more.[12] Now that the England bid team has put forward a number of potential host cities and venues, it is now the decision of FIFA to choose the final list of cities and stadia in late 2010. This would outline the venues of the World Cup if England were chosen to host the tournament.[13]

Stadiums must also be able to accommodate a 20,000 square feet (1,900 m2) hospitality village no more than 150 metres from the stadium. They must have a capacity of at least 40,000 for group and second round matches and 60,000 for quarter finals and beyond,[14] while the final must be played at a venue with a capacity of 80,000.[15]

With regard to selecting a host city, FIFA and the England 2018 bid team assessed the candidates' capabilities to deliver on a number of areas including:

  • A range of suitable hotel accommodation
  • Training and base camp facilities
  • A dedicated fan park with giant screen for the duration of the tournament
  • VIP hospitality facilities located in the city centre
  • Adequate transport links to the city itself and to the other host cities
  • A high standard of environmental and sustainability initiatives
  • Support of the public in the city along with the regional media[16]


A total of fifteen stadia from twelve cities were proposed to FIFA. Had England's bid been successful, the final decision on which would host matches would have been made in 2013. Three stadia would have been forwarded from London: Wembley Stadium, Arsenal's Emirates Stadium and either the Olympic Stadium or Tottenham Hotspur's yet-to-be-built new ground (if the latter were ready). At the time of bidding, the Olympic Stadium was under construction the Olympic games in 2012; its future following the Olympics was unclear and beyond the control of the World Cup bid committee, and so the Tottenham ground was put forward alongside it. It was not made clear during the bid which stadium would have been preferred had both stadia been viable candidates in 2013.

The other stadia that were nominated were Sunderland's Stadium of Light, Birmingham's Villa Park, the New Nottingham Forest Stadium, Elland Road in Leeds, Sheffield's Hillsborough Stadium, St James' Park in Newcastle, the new Bristol City Stadium, Plymouth's Home Park, Old Trafford and the City of Manchester Stadium in Manchester, and, in Liverpool, either the existing Anfield or the proposed Stanley Park Stadium. In the case of Liverpool, the bid committee determined that the current Anfield stadium would have been, with minor improvements, acceptable for World Cup matches; however, because of Liverpool FC's plans to build a new ground, the committee specified that the new stadium would take the place of Anfield if it were ready in time.

Many of the stadia selected would have required minor modernisation in order to meet the strict requirements for holding World Cup tournament games, as is usual for all pre-existing stadia. The grounds in Leeds, Sheffield, Milton Keynes and Plymouth in particular were all set for an increase in capacity, whilst new stadiums proposed in Nottingham and Bristol were a part of the bid.


London Manchester
Wembley Stadium Olympic Stadium Emirates Stadium Old Trafforda,b City of Manchester Stadium
Capacity: 90,000 Capacity: 80,000 Capacity: 60,355
(expansion possible)
Capacity: 75,957 Capacity: 47,726
(plans to expand to 60,000–70,000)
Wembley Stadium interior.jpg London Olympic Stadium Interior - March 2012.jpg Emirates Stadium, Nearly empty.jpg View of Old Trafford from East Stand.jpg The City of Manchester Stadium - - 2242412.jpg
England 2018 FIFA World Cup bid is located in England
Olympic Stadium
Olympic Stadium
Emirates Stadium
Emirates Stadium
Old Trafford
Old Trafford
City of Manchester Stadium
City of Manchester Stadium
Milton Keynes
Milton Keynes
St James' Parkb Stadium of Light
Capacity: 52,387
(planned to expand over 60,000)
Capacity: 49,000
(designed to allow expansion to 64,000)
St James Park.jpg Stadium of light Haway the lads.jpg
Liverpool Nottingham
Anfieldb or Stanley Park Stadium New Nottingham Forest Stadium
  • Anfield: 45,362
    (expandable to 51,000)
  • Stanley Park Stadium: 60,000
    (expandable to 72,000)
Planned capacity: 41,500
(plans to expand to 45,000–50,000)
The view from the Kop.jpg  
Birmingham Bristol
Villa Parka,b New Bristol City Stadium
Capacity: 42,788
(permission to expand to 50,000)[21]
Planned capacity: 44,000
The Holte End.jpg  
Sheffield Leeds Milton Keynes Plymouth
Hillsborougha,b Elland Roadb Stadium:mk Home Park
Capacity: 39,812
(plans to expand to 44,825)
Capacity: 39,460
(plans to expand to 51,240)
Capacity: 30,500
(plans to expand between
46,000 to 55,000 )
Capacity: 19,500
(plans to expand to 46,000)
Sheffield Wednesday FC.jpg Elland Road, East Stand.jpg StadiumMKEnglandU21.jpg Home Park.jpg

a: Stadium used in 1966 FIFA World Cup
b: Stadium used in UEFA Euro '96

Official bid partners

  • Umbro
  • BT Group
  • Morrisons
  • Jaguar Cars
  • Land Rover
  • British Airways
  • PwC
  • NPower

Outcome and reaction

England's bid for the World Cup was unsuccessful, only receiving 2 out of 22 votes from the FIFA executive committee in the first round of voting. The rights to host the 2018 World Cup were eventually awarded to Russia.

At a conference in Qatar in March 2012, Premier League chairman and deputy chairman of the 2018 bid, Dave Richards, said FIFA allowed the FA to waste money on their 2018 World Cup bid when, he claimed, they had little chance of winning it, stating "Why couldn't FIFA have said we want to take it to the Gulf? We spent £19m on that bid. When we went for it everybody believed we had a chance. But, as we went through it, a pattern emerged that suggested maybe we didn't." The Football Association and the Premier League distanced themselves from Richards' remarks, stressing that he was attending the conference in a personal capacity.


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