1968  Mexico City Summer Olympics

1968 Summer Olympics - Olympic Memorabilia


Winner Medals

olympic winner medal 1968 Mexico City olympic winner medal 1968 Mexico City
Images Copyright © by Ulf Ström

1st Place: Gold Medal Material: Gilt Silver
    Weight 125 gr
2nd Place: Silver Medal Material: Silver
    Weight 124 gr
3rd Place: Bronze Medal Material: Bronze
    Weight 87 gr
Diameter: 60 mm Design by: Prof. Guiseppe Cassioli,
Florence, Italy
* 22.10.1865  + 05.10.1942
Thickness: 3,5 mm Ribbon:  
Obverse: Victory seated above stadium.
Reverse: Winner carried by jubilant athletes.
Numbers of Medals: Gold:     174                    Silver:   170                        Bronze:   183

Twelve proud horseman await the presentation of medals by Prince Philip at the conclusion of the Three-Day Event. All-around excellence and exceptional performances in the endurance test gave the British the top spot. The U.S. team took its second silver medal in a row, while Australia, winner of the event in Rome, was third at Avándaro. (1968)

Participation Medal

Olympic Participation Medal 1968 Olympic Participation Medal  1968
Material: Copper Weight: 116 gr
Size: 50 x 50 mm Design by: Lance Wyman
Thickness: 5 mm Mint: unknown
Obverse: Olympic sports pictograms divided by Mexico Olympic emblem.
Reverse: Mexican legend between two parallel lines

Presentation box

Participation Diploma 1968 Mexico City
Size: 31 x 31 cm
Design by: Lance Wyman, Jan Stornfeld
Printed by: unknown
Signed by: IOC President A. Brundage and
Organizing Committee President
Pedro Ramirez Vazquez


List of all Official Badges 1968:
olympic games Mexico City 1968 badge badge olympic games 1968 badge olympic games 1968
Assistant, Athletics
Assistant, Basketball
Assistant, Boxing
Assistant, Canoeing
Assistant, Cycling
Assistant, Equestrian
Assistant, Fencing
Assistant, Football
Assistant, Gymnastics
Assistant, Hockey
Assistant, Modern Pentathlon
Assistant, Rowing
Assistant, Shooting
IF, Volleyball
IF, Water Polo
IF, Weightlifting
IF, Wresling
IF, Yachting
Judge, Athletics
Judge, Basketball
Judge, Boxing
Judge, Canoeing
Judge, Cycling
Judge, Equestrian
Judge, Fencing
Judge, Football
Judge, Gymnastics
Judge, Hockey
Judge, Modern Pentathlon
Judge, Rowing
Judge, Shooting
Judge, Swimming
Judge, Volleyball
Judge, Water Polo
Judge, Weightlifting
Judge, Wrestling
Judge, Yachting
Jury, Athletics
Jury, Basketball
Jury, Boxing
Jury, Canoeing
Jury, Cycling
Jury, Equestrian
Jury, Fencing
Jury, Football
Jury, Gymnastics
Jury, Hockey
Jury, Modern Pentathlon
Jury, Rowing
Jury, Shooting
Jury, Swimming
Jury, Volleyball
Jury, Water Polo
Jury, Weightlifting
Jury, Wrestling
Jury, Yachting
Medicine, Athletics
Medicine, Basketball
Medicine, Boxing
Medicine, Canoeing
Medicine, Cycling
Medicine, Equestrian
Medicine, Fencing
Medicine, Football
Medicine, Gymnastics
Medicine, Hockey
Medicine, Modern Pentathlon
Medicine, Rowing
Medicine, Shooting
Medicine, Swimming
Medicine, Volleyball
Medicine, Water Polo
Medicine, Weightlifting
Medicine, Wrestling
Medicine, Yachting
Participant, Athletics
Participant, Basketball
Participant, Boxing
Participant, Canoeing
Participant, Cycling
Participant, Equestrian
Participant, Fencing
Participant, Football
Participant, Gymnastics
Participant, Hockey
Participant, Modern Pentathlon
Participant, Rowing
Participant, Shooting
Participant, Swimming
Participant, Volleyball
Participant, Water Polo
Participant, Weightlifting
Participant, Wrestling
Participant, Yachting
Assistant, Swimming
Assistant, Volleyball
Assistant, Water Polo
Assistant, Weightlifting
Assistant, Yachting
Chef de Mission
IF, Athletics
IF, Basketball
IF, Boxing
IF, Canoeing
IF, Cycling
IF, Equestrian
IF, Fencing
IF, Football
IF, Gymnastics
IF, Hockey
IF, Modern Pentathlon
IF, Rowing
IF, Shooting
IF, Swimming


poster olympic games 1968
Design by: Pedro Ramirez Vázquez
Lance Wyman
Size: 82,5 x 82,5 cm
Copies: 2.120.000 of 159 posters
   Posters were probably the most popular publications in the Olympic Identity Program.
They not only served to promote every aspect of the Games and the Cultural Program of the XIX Olympiad, but became coveted souvenirs. Alltogether, 2,120,000 copies of 159 posters were printed in 1968. 18 sports posters totaling 287,000 copies.

(Source document:   Official Report 1968, Vol. 2, page 298 + 318)

poster olympic games 1968
poster olympic games 1968


pictograms olympic games 1968 Mexico City
Artistic directors:     Manuel Villazon,   Mathias Goerlitz
Graphic designers:   Lance Wyman,   Eduardo Terrazas

Language problems associated with guiding and informing participants and the general public were minimized through the use of concise Olympic symbology.

A group of Olympic Identity Program designers collaborated on the creation of these symbols, which were employed to designate the events and installations for bboth the sports program and the Cultural Olympiad.

( Source document:   Official Report 1968, Vol. 2, page 307)
© 1969,  Organizing Committee of the Games of the XIX Olympiad, MEXICO 68

Ticket with several pictograms


Symbols replace dozens of words on Olympic tickets and along access routes.

Created by a group of Identity Program designers, these symbols enabled
visitors from more than 120 countries to arrive at the designated hour and
locate their seats through correlative symbology at the installation.
ticket olympic games 1968
ticket olympic games 1968
ticket olympic games 1968
ticket olympic games 1968

Picture Postcards

Some Examples
picture postcard olympic games 1968 Mexico City picture postcard olympic games 1968 Mexico City
picture postcard olympic games 1968 Mexico City picture postcard olympic games 1968 Mexico City
picture postcard olympic games 1968 Mexico City picture postcard olympic games 1968 Mexico City
picture postcard olympic games 1968 Mexico City picture postcard olympic games 1968 Mexico City

The look of the 1968 Olympics

Designer L. Wyman

The look of the 1968 Olympics was described by
Games designer Lance Wyman from New York:


"Graphic design became an important visual ambassador for the 1968 Mexico Olympic Games, It was the first time the games were hosted by a Latin American nation. In planning for the games, Mexico, an emerging third world nation, could not afford to make the extensive architectural statement made in Tokyo four years earlier. Graphic design contributed to the ambiance of the Mexican games and helped to make a meaningful visual impact for fewer pesos.

I first went to Mexico from New York in November, 1966 with British designer Peter Murdoch to participate in, and fortunately win, an international competition to design the graphics for the Games which would be held in October, 1968. The team that formulated the design program was headed by Pedro Ramirez Vázquez, Chairman of the Organizing Committee and an important Mexican architect. Along with his responsibilities for the entire Olympics. Vázquez took special interest in the design program, enabling rapid development of ideas, keeping everything on track and making sure things were implemented as designed.

Lance Wyman

Lance Wyman
Photo: Jonathan Posnett
The design of the 1968 Olympics, Lance Wyman
The design of the 1968 Olympics, Lance Wyman

His team of design directors included: 

      -      Eduardo Terrazas, for urban design; 
      -      Beatrice Trueblood, for Olympic publications; 
      -      Manuel Villazon, for the student design team; 
      -      Peter Murdoch, for special projects; 
      -      and myself, for graphic design. 

We were a multi-disciplined, multicultural team that worked efficiently together to design and direct the basic program."

As I recall there were only two mandatory requirements; that we use the official five ring Olympic symbol to identify the games, and that we use three languages, Spanish, English and French, for all written communication. The Mexico 1968 logotype, based on traditional forms from the Mexican culture as well as being Sixties Op-art kinetic typography, set the tone for the entire graphics system. It was designed by integrating the official five ring Olympic symbol into the number 68 to create a parallel ine typography that suggested imagery found in Mexican preHispanic art and Mexican folk art. The logotype powerfully expressed a sense of place and culture and visually exclaimed the Games were in Mexico.

The design of the 1968 Olympics, Lance Wyman
The design of the 1968 Olympics, Lance Wyman
Applications ranged from postage stamps to a two ton stadium entrance sculpture. An important kinetic application of the logotype was created by radiating its parallel lines outward, creating an image of Mexico as an emitting or expanding centre. The image was applied as painted wall murals throughout Mexico City, as a cast pattern on the Olympic torch, as film titles, as a postage stamp, as the fabric used for the uniforms of the Olympic guides, as helium filled balloons that identified the Olympic venues from the roadways and as large scale patterns of pure parallel lines painted directly on the plazas of the sport venues radiating outward from the pedestrian entrance portals. It became the Look of the Mexican Olympics.
The design of the 1968 Olympics, Lance Wyman'68-TravelingExhibit.jpg The parallel line typeface based on the letter forms of the logotype was used for official inscriptions on coins and medals, for titles in Olympic publications, and to identify each of the sport venues by name on site signs and entry tickets. Written messages in the parallel line typeface were easily recognized as part of the Olympic program. In designing our icons we were lucky to have the icon systems designed four years earlier under the direction of Katzumi Masaru for the Tokyo Olympics as a guiding light.
A major difference between Katzumi`s icons and ours is that the Tokyo sport icons were bold stick figures that incorporated the entire human figure. Our sport icons focused on an expressive detail, a part of the athlete`s body or a piece of equipment, creating images similar to glyphs found in Mexican preHispanic cultures. We relied heavily on the sport icons as communicators that could cross cultural and language barriers.
The design of the 1968 Olympics, Lance Wyman

Last, but by no meansleast, is colour. Colour and Mexico are synonymous. We used bright colour to code the sport events, the motor routes, the entry tickets, and the seating sections in the venues. We applied colour liberally to postage stamps, publication mastheads, souvenirs, and stadium plazas. Colour helped transform the 1968 Summer Olympic Games into a Mexican fiesta."

Source document: "The Olympic Image", The first 100 Years, Compiled & Edited by Wei Yew
© 1996, Published by Quon Editions
Images:  © Lance Wyman;    Design:  Julia Murdoch, Peter Murdoch & Lance Wyman 
Thank you very much to Mr. Lance Wyman and Mr. Wei Yew for their friendly support.


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